News & Noteworthy

Authored - Bruce Bronster on Brand Expansion Strategies for Restaurants
NOVEMBER 10, 2015

Bruce Bronster authored an article in Restaurant Hospitality entitled "4 strategies to legally protect an expanding brand." The article, which included contributions from Kelly Schneid, focused on:

  • Defining ownership interests
  • Holding intellectual property within a separate corporate entity
  • Filing trademark and copyright applications
  • Preparing detailed agreements for licensees, employees, vendors, etc.

Read the full article.

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