News & Noteworthy

Article - Bruce Bronster Quoted in Law360 Hospitality on "Chain Restaurants Gobble Up Refranchising Opportunities"
NOVEMBER 04, 2013 | Law360 / Hospitality

The October 31, 2013 edition of Law360 / Hospitality trained its lens on "Chain Restaurants Gobble Up Refranchising Opportunities," (subscription applies) which quoted Bruce Bronster (Partner, New York).

Bruce elaborates on the importance of these franchised companies maintaining brand image during a down economy:

  • "It might seem like a counterintuitive strategy, but when an economy is doing poorly, it's incumbent on the company to ... buy back stores to make sure they're open and the brand is maintained... But now that the restaurant industry in general is showing signs of major improvement, many of these companies are once again focused on becoming "asset light," as several companies have dubbed the strategy."

Bruce represents a substantial number of clients in both the hospitality and real estate industries.


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